Press Kit
PubPulse tracks beer and parma prices across Melbourne pubs using AI phone calls and crowd-sourced submissions. Here's everything you need to cover the story.
Story Angles
The Parma Price Crisis: How Much Is Too Much?
Melbourne's iconic pub meal is creeping past $30 in inner-city suburbs. PubPulse data shows a $12+ gap between the cheapest and most expensive suburbs.
The AI That Rings Pubs and Asks About the Parma
We built an AI that calls Melbourne pubs, asks how much the chicken parma costs, and logs the answer. Here's what we've learned from hundreds of calls.
Melbourne's Best Value Parma, According to Data
Combining Google ratings with price data, PubPulse can identify not just the cheapest parma in Melbourne — but the best bang for your buck.
The Wednesday Effect: How Pub Specials Distort Melbourne's Parma Economy
A significant number of Melbourne pubs offer weeknight specials that can cut the parma price by $4–8. But who knows about them?
About PubPulse
PubPulse is Melbourne's independent tracker for beer and chicken parma prices across pubs. Using a combination of AI-powered phone calls to venues and community submissions, it maintains a real-time index of what you'll pay for Melbourne's most iconic pub meal.
The project was built to answer a simple question: where's a good parma for under $25? Data is updated regularly and available freely at pubpulse.com.au.
Media Contact
For media enquiries, data requests, interview opportunities, or story collaboration:
📧 press@pubpulse.com.auWe can provide data exports, suburb-level breakdowns, trend analysis, and commentary on Melbourne's parma economy. Response time: usually same day.